Dr. Stephen Cummings is Professor of Management, Associate Dean International and Accreditation, and Co-Director of innovation space ‘The Atom’ (Te Kahu o Te Ao) at Rutherford House: www.wgtn.ac.nz/innovation His research focuses on how historical understandings can limit innovation and creativity. He has co-authored 11 books, including 'Creativities' (Edward Elgar, 2022), 'The Past, Present and Future of Sustainable Management' (Palgrave, 2021), 'A Short, Fairly Interesting and Reasonably Cheap book about Management Theory' (Sage, 2020), 'A New History of Management' (Cambridge University Press, 2017), and 'Strategy Builder' (Wiley, 2015).